Guðrið Højgaard is the Director of Visit Faroe Islands. Her small team has won more than 100 international marketing awards for their creative tourism campaigns that have gone viral, like Google Sheep View, Closed for Maintenance as well as this year’s Self-Navigating Cars.
In 2023, they launched their 2030 tourism strategy, called Home, a comprehensive bottom-up strategy in which their entire population was invited to participate.
Guðrið Højgaard has vast experience in the tourism industry, having worked as marketing director for Visit Stockholm and marketing manager for Visit Denmark in Sweden. She has an MBA in International Marketing and Communication from Copenhagen Business School and Stockholm University.






























