Executive Director of Kitzbühel Tourism
From her master studies, Viktoria stepped straight into research and started her academic career at the department of strategic Management in Innsbruck. During her stay until 2016, she did her PhD on family firm innovation behavior, lecturing strategic leadership, business administration and change management. During her studies, Viktoria was having several working engagements in Canada, France and Italy.
2016 Viktoria followed her wish to discover leadership in practice and switched to Kitzbühel Tourism, starting as a market researcher. 2017 she took over the position as CEO and since then she oversees a yearly budget of EUR 15 mio. and around 52 employees, taking particular care of the strategic development of the destination and the marketing, communication and product development from and in Kitzbühel.
2021 Viktoria was awarded “Austrian crisis manager 2021”.
WU (Vienna University of Economics and Business) – Bachelor International business with focus on Brand Equity, Marketing and Finance
Exchange semester at Norwegian School of Economics in Bergen
LFU Leopold Franzens University Innsbruck – Master of Strategic Management
LFU Leopold Franzens University Innsbruck – Bachelor in health and competitive sports
LFU Leopold Franzens University Innsbruck – PhD in management
Viktoria was awared „Best dissertation” in Austria by the Austria ministry of science, research and education in 2015 and gained a number of research prices with her research papers.
